Capturing the beauty within unusual places and objects is the driving force behind my creativity. This idea has definitely influenced my photography. It all started on a long walk home from work - a walk that took me through the run-down parts of Gothenburg.
I saw beauty in a cracked wall and in the grey, abandoned surroundings where I saw a fallen tree and the yellow scoop of an industrial digger. I photographed everything. Sometimes the pictures showed exactly what I had seen. Sometimes my skills weren't quite enough to capture it. I worked to improve my photographs every day - something which I continue with even now. (But now I have found a way to capture what I want without having to take around a billion pictures first).
I started by photographing my jewelry to show my readers and eventually after all my practice the photographs became clearer, sharper and more beautiful. When it was time to photograph my jewelry with models, it made sense to take the pictures myself. With the help of beautiful friends around me I want my work to show a more stripped, natural fashion fotography without any false clichés and ideals.